Studio 18–19, Sum Studios,
Sheffield, S2 3AQ
Phone: 0114 255 6119
Our lifeblood is branding.
Branding for us starts way before the start: Working out who you are, what you’ve got to offer, who wants to consume it and applying all that thinking to the communication.
We've done it for people of all sizes, from the big and established to the young and ambitious. We've named the old school we live and work in, we're saving a local park, we've branded products and restaurants, events and buildings.
Whatever the size, the thinking remains: It's creative ideas with a smart strategy. Simple really.
Building a team, working with creatives, directing the process and maintaining a vision.
That's what art direction is and we do it for most of the work we create. We've built teams of photographers, programmers, illustrators, film makers, musicians, writers and even set builders to make an idea work.
In a world where people have a lot to say, we work hard to find interesting ways to say it.
Good ideas can work anywhere.
Ideas that connect customers to products, charities to funders, events to visitors or students to colleges don't only happen online or in print, they work in real spaces too.
We’ve worked in temporary environments and permanent ones. We’ve done it in buildings and at music festivals, for tasting sessions and art exhibitions.
It's about big thinking in large spaces. Let the project decide who we're talking to and where we're saying it and create ideas that fit.
We’ve got a theory:
Digital and online communication isn't all that different from other forms of communication: we still need to understand a lot about our clients and what they need to achieve. We still need to come up with ideas that engage people. We're just applying all that thinking online.
We design, direct and lead the creative process, working with technical partners to deliver websites and apps and we do this with creative thinking at the centre. Interesting and engaging digital projects that do what they need to do for the people who need them.
See? Apart from a screen, a tablet or a phone, there's no difference.
We know how you feel. Text on a screen is a drag.
It takes a while to read, it hurts your eyes, you begin skim reading. I mean, you’re probably skim reading this now. We don’t blame you.
Now that everything we see has a 'play' button, we know like you do, that moving image, motion, story and narrative is the best way to engage an audience. And that’s why we do so much of it.
We're a studio of budding film buffs and animation enthusiasts and we let those interests feed our work. The end.
Okay, we admit it. Graphic Designers love print.
It’s what we grew up on. It’s where we started. It’s our Beatles. It’s our fish and chips.
Nowadays though, the print work we do is about a bigger picture. It's one part of articulating a brand that contributes to the overall perception.
Because obsessions are hard to kick though, we take an unhealthy amount of care over print and we always will do.
You've probably noticed: Campaign work is where you're ideas have to shout the loudest.
We’ve created campaigns with hollywood style production values for a University, a social-even-before-social-was-all-that-big campaign for a music festival, we’ve worked with gnomes, enlisted school kids to fly post, photographed really expensive items of luxury and we've built a giant head all in the name of ideas.
We've seen our campaigns work too: Resulting in higher visitor numbers, applicants and tenants. Ideas that make an impression and have an impact. It's what we're all about.